Denim Day Pledge

On Wednesday, April 27, 2022, Columbia community members can make a social statement with their fashion statement. Wear jeans or denim on this day as a visible sign of support for survivors of sexual assault.

You can also use a Denim Day background (white and denim versions) for your Zoom calls that day or update your social media profile icon with a Denim Day icon.

On April 27, I will:

  • wear jeans or denim as a visible demonstration of support for survivors of sexual assault.

To help end sexual assault, I will:

  • Speak out against jokes or attitudes that make light of or promote sexual violence or harassment. 

  • Recognize and speak up when you hear statements that blame victims. 

  • Talk to peers, family, or friends about these critical issues 

If I know a survivor, I will:

  • Let them share their story, believe what they say, and offer unconditional support. 
  • Communicate without judgment, blame or pity. 
  • Assure them that it wasn’t their fault.
  • Share appropriate campus resources: 

Download Denim Day digital assets:

More About Denim Day

The Denim Day campaign was created in response to a ruling by the Italian Supreme Court where a 1992 rape conviction was overturned years later in 1998 because the justices felt that since the victim was wearing tight jeans, she must have helped her rapist remove them, thereby implying consent.

The next day, the women in the Italian Parliament wore jeans to show solidarity with the victim. Ever since, wearing jeans on Denim Day has become an international symbol of protest against erroneous and dangerous attitudes about sexual assault.